. Even entrepreneurs and brand managers. Among the tips revealed are• eight headlines that work—and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print ads• how to build a successful freelance copywriting practice• fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources.
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells #ad - . The classic guide to copywriting, freelance writers, account executives, creative directors, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, advertising managers.
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top CopywritersWiley #ad - The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters #ad - In this practical guide, motivate, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. Great copy is the heart and soul of the advertising business.
Ogilvy on AdvertisingVintage #ad - A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business. Told with brutal candor and prodigal generosity, david ogilvy reveals:• how to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen miracles of research• What advertising can do for charities And much, much more.
Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to AnyoneCareer Press #ad - Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do you?fact! sixty percent of people read only headlines. And it won’t matter one bit whether you’re a corporate giant or a mom-and-pop pizza shop. They work no matter where you’re located, no matter what kind of product or service you sell, and no matter where you advertise.
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Your headline must stop them or your advertising will likely fail. Fact! captions under photos get 200 percent greater readership than non-headline copy. Fact! ads with sale prices draw 20 percent more attention. Fact! half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.
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And that means that we are all relying on our words to carry our marketing messages. Does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.
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But too many sales letters end up in the junk file or the wastebasket. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale. Write well to sell big!in the age of e-mail and instant communication, great sales copy is indispensable to closing a deal.
The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or LessFanove Publishing #ad - Stelzner, author, social media examiner: “when it comes to commercial copywriting, Writing White Papers; Founder, there is NOBODY I’d recommend more than Peter. Fact: businesses need writers, and will pay handsomely for them…attention: aspiring writers, recent college grads, staff writers, career-changers, journalists, at-home Moms, 55+ or anyone else interested in making a handsome living as a writer.
Yet, in today’s downsized business world, the catchword is outsourcing. Here’s the critically-acclaimed, quadruple-award-winning roadmap to hourly rates of $50-125+ – and a writing lifestyle most can only dream of – in the lucrative field of “commercial” freelancing! WHY COMMERCIAL FREELANCING? Writing drives business.
It will deliver 1000 times over in new business. Jennie phipps, editor & publisher, Freelance Success: “Everybody wrangling words for a living ought to have this book on their shelves. ”. His books have literally transformed the lives of tens of thousands of writers. Bob bly, secrets of a freelance writer: “expanded and up-to-date, Author 75+ books, Copywriter, this is still the best advice on how to make more money writing for corporate clients I have ever read.
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You'll also learn how to start out as a freelancer, create a successful personal Web site to cull more sales leads, follow up on potential customers to build your practice, market yourself to clients, and run your business on a day-to-day basis. The definitive guide to becoming a successful freelance writer, now in an updated and expanded third editionSecrets of a Freelance Writer has long been the authoritative guide to making big money as a commercial freelance writer.
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Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and IdeasMcGraw-Hill Education #ad - How about "appealing?" Take your pick from 76 synonyms. More than 6, 000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. More than 75 lists of powerful and persuasive words and phrases, confusing words, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, pretentious phrases to avoid, but when it comes to the business of writing copy that translates into sales, and more Roget's is fine for writing term papers and letters to the editor, there is no substitute for Words That Sell.
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In this book, you'll learn how direct marketers shatter sales records with the written word. Many people find copywriting confusing. But breakthrough copywriting makes it simple--by breaking everything down into a clear, step-by-step process. There's something for everyone.
Scientific Advertising 1923: 1923 Library of Congress Facsimile Edition#ad - It can even be said with certainty that this book is the precursor to the modern phenomenon in advertising of Big Data. That is merely the conclusion one reaches after thoroughly understanding this groundbreaking book. This procedure has produced an exact facsimile of the 1923 edition. The editor has checked each of the 20, 420 words of the text against the corresponding word in the Library of Congress Edition.
This book is recommended by David Ogilvy, who says no one in advertising should attempt to proceed without it. It contains many principles that are common in all performance-based marketing today, understanding and using psychology, basing advertising on sales, eliminating risk, writing to one person, such as the idea of testing and measuring ad effectiveness, learning what the thousands want to understand what the millions will buy.
Scientific Advertising 1923: 1923 Library of Congress Facsimile Edition #ad - . It is indeed impossible to say one understands advertising without having a thorough grasp on the material in this book. Many other masters of marketing concur. This is the only version available that contains the complete and unabridged text from the original 1923 Library of Congress edition of Claude Hopkins' classic book Scientific Advertising.
Marketing legend Jay Abraham cites it as the primary text in the field.